“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” ― Brené Brown

I love writing. I love how words and language can inspire and shift your entire mood and perspective. And I love how words and the images and emotions they create can transform lives.

I’ve been blogging for about five years. Before I had an official blog, I used to create notes on Facebook. (Remember that feature?) Some of the very first notes I did were pep talks: inspiring little messages and quotes that I would share with my friends. Eventually, these writings became Monday Morning Pep Talks blog series. Every week I would get messages from people saying how much they loved the messages, how much they connected with what I was writing.

I loved writing the pep talks. And with such a great response from my readers and audience, it made perfect sense to put a collection of them into a book. I talked about it for six months. Eights months later, I signed up for a book creation boot camp. And almost a year later, the contents of said book are sitting on my computer, marked up by an editor I hired and waiting for me make revisions.

After talking about it and working on it for so long, you would expect that I’d be thrilled to have my collection of pep talks super close to being ready for the world. Instead, I felt extremely vulnerable. These pep talks are transparent: in every paragraph I remember the reason I needed the pep talk and wrote it for myself. There’s the pep talk about not making excuses, the one about letting go of relationships that become obstacles to your vision, the one about being honest with how you think about money. Individually, it’s easy to say I wrote this for a client. But when packaged together, it started feeling like I was inviting the world to read my diary. Talk about scary.

I have been sitting for months, avoiding the next step that would expose me to my clients, colleagues, and anyone who downloads a copy. Putting off taking the action that would give people a chance to judge me, or label me, or God forbid – know me. Then it hit ME: I was making this all about me. The truth is, I am just a vessel. We all are. And the more vulnerability, the more we allow ourselves to be exposed, the more light we are able to shine for others, helping them see their own way more clearly.

There is enough information out there where anyone can self-publish a book (and far too many do). But who can write with the authenticity and perspective that you can? That’s the magic we bring into our writing projects. That’s the risk we have to be willing to take if we are write in a way that matters, that has impact.

We are often tested on the very truth we are meant to share with the world. So it makes perfect sense that as I transition in my business to help more women with a sharing the message of their own brilliance, I would be called to step up and own mine. My clients know that I practice what I preach – it’s what makes me a good coach, and engaged teacher, and a powerful writer. In your writing, how can you leverage transparency and vulnerability into a more powerful connection with your readers?

 It is 100% possible to market your message without selling your soul. Tai Goodwin is a coach and brilliance catalyst committed to helping her clients reach more people, change more live and make more money. She specializes in showing entrepreneurial women with a message transform their ideas and expertise into products and signature programs. Learn more about how she can help you brand your own brilliance at www.taigoodwin.com.