So honored to have Vernetta R. Freeney, professional blogger and woman extraordinaire, share her success story with her blogging career.
Today it seems many people are getting into blogging thinking it’s a quick way to make money. Well if that’s the case, wouldn’t more people make more than a $5 iTunes gift card and free products? Blogging for me is the launch pad for my business, Women Are Gamechangers LLC. You’re probably wondering how I turned my hobby blog into a business that has the first National Networking tour for Women Entrepreneurs called Fusion Tour. Here’s my story.
After I was forced to resign from teaching with no Plan B, a friend and my mom suggested I started blogging again. I think they wanted me to have something to do. So I did. It kept me busy. I began by telling stories of the everyday woman. Two months later I received a request from a website to write an article for them for an event I was attending here in Houston. That one request started my journey into entrepreneurship.
I was excited to make money from blogging. I did my research before I started www.womenaregamechangers.com. I knew it was highly unlikely to make money strictly from blogging. So six months after I started the blog, I filed it as an LLC. That way I could protect myself and my business. As soon as I filed my LLC, I immediately had my first client. I started doing social media strategies. I was good at it for myself and people were willing to pay me to do it for them. So I did. That was a big mistake. I realized I enjoyed doing it for my company and not so much for others.
In May of 2012, I started Fusion. That was the catalyst that would change it all. That one event has now become my signature event. It has led to many opportunities such as radio interviews, business competition winner, Seed Grant and meeting many amazing ladies, plus other paid opportunities. It also helped me to focus on not just being a blogger, but running a successful blogging business.
I had to learn how to run a business. It’s not an easy, overnight process. Over the course of a year and a half, I have had the pleasure of learning from experts and understanding that yes blogging can be a business. I also saw more to my blog than just sharing stories of others. I share my story of entrepreneurship. I give a transparent look at what went well and what needed great improvement to be successful.
Through my time blogging, I have learned more about who I am as a woman and what my true purpose in life is. I am able to encourage women to live their dream of being an entrepreneur through my story and the stories of others on the blog. And in the process of sharing other stories, I get to learn from those ladies on how to be more effective running my own business and being innovative.
So no, I don’t blog for a $5 iTunes gift card or free products anymore. I see this as a business and in order to command the fees I have, I must run my blog as such. My suggestion to anyone who is interested in using their blog as a launch pad for your business is to actually treat it as a business. You can’t make money if you are haphazardly doing things. If you truly want to make money from blogging, then you must set yourself apart from other bloggers. And to do that is to show a level of professionalism they aren’t showing.
Vernetta R. Freeney is the Editor in Chief of the awarding business blog for women www.womenaregamechangers.com. She also owns the award winning company Women Are Gamechangers LLC.